The Triple A Club


If their’s one thing I’ve been REALLY crap at over the past few years…


….its sharing and acknowledging the awesomeness of our members and their results.


Truth is I can’t keep up with them all! BUT I wanna try.


So as of TODAY I’m making a commitment to you & myself, to introduce a brand new feature to this blog.



…..The “Triple A Club”….


> Acknowledging

> Abnormal

> Awesomeness



As you know I’m on a mission to build what I describe as my “Abnormal tribe”.



Because its clear that conforming to whats NORMAL in our current society SUCKS!

Obesity, disease & living a life


The Triple A Club will be a great starting point to start recognising some of the top achievements from our members of  L-PT.


….and YES they’ll be rewared for their hard work too!


Its gonna be hard but I’m gonna try & narrow it down to just three members each month.


Here we go…


Septembers Triple A’s

1. Alison Copeland for halving not just her body but herali&melb

1/2 marathon time! 


Last month Alison ran the great North run in 1.54.


The last time she ran this same run she was over the 4 hour mark!




However that was BEFORE she joined the Fit4Life Project and dropped

more than 4 stone & more than 25 inches of her body.


This really is an incredible achievement, well done Alison, I know you’ve

inspired a LOT of people. Keep doing it…





2. Debbie Murray, for taking it upon herself to 

complete the 30 day burpee challenge and finish with

100 burpees non-stop!!!


When Debbie first started with us she’ll be the first

to admit she found training TOUGH!


But she did what any Triple A person

does…she persevered.


One of the exercises she struggled with the

most was the dreaded BURPEE. She struggled to do

even one!


So when she said she was going to try the 30 day burpee


last month I most certainly took notice.


She Did It!

Debbie completed the challenge that consisted of hundreds of burpees

over the course of the month & finishing on the last day with

of 100 burpees straight!


Not only that but she completed the whole thing in just over 10 minutes.


For a lady that struggled to do one rep 5 months ago I think

you’ll agree that deserves Triple-A Membership!


3. Chloe Walker for completing her first ever 10k racechloe

in just 2 hours!


Chloe had never ran a 10k before in her life….so when

I heard she ran the Great North in 2 hours I was over the moon for her, a fantastic first 10k time.


It wasn’t a massive surprise though as Chloe has been

training hard with the Fit4Life Project for some time now.


Added to this she had a great training partner in Alison Copeland.


Just goes to show the importance of a training buddy!


Well done to all three girls!

The Reward – £210-00 worth of

Personal Training vouchers at our



Trophy illustration

And to reward your efforts I am awarding you each £70-00 worth

of personal training vouchers (each) to be used at the new L-PT Strength,

Conditioning & Performance studio opening next month.


Well done ladies. Once the studio is open you’ll be notified!!!!


I really hope these girls have inspired others to go that extra mile!


Here’s to next months Triple A’s.


Your in Health, Matt Sutton.


PS. If YOU want to join my abnormal tribe and join the New Normal

why not —-> START HERE




Emma’s Weight loss Journey P1 – Kettering Personal Trainer


Last week a new member asked me something I VERY, VERY rarely get asked.


I was impressed to say the least.


She asked if she could keep herself accountable by writing a weekly JOURNAL of her progress,

revealing EXACTLY

how she’s feeling,

what struggles she’s endured

and what of course the postives that these changes were resulting in.


Emma Wynne – Weight loss Journey Week 1

This week has been the first week of my new start in terms of lifestyle,

supported by Matt Sutton from the Fit4 Life Project.  I have been enjoying being

part of his fitcamp (more later) for a few weeks now, but knew deep inside

that unless I changed my eating habits then my weight and more importantly

shape would not change.




So.. after enjoying 10 days in the South of France and all that has to offer in

terms of food and drink, 19th August was the start of something new.



I have been trying various diets for the best part of 25 years now (on and off) and

felt this needed to stop.  What I needed to do was to change my view on

nutrition whilst keeping up the exercise.  On several attempts over the years

I have lost up to 3 stone, only to put it all back on again within a year or two –

and bit more.


I know that this is because I have not changed my relationship with food.


I have always been a comfort eater, going right back to a childhood trauma

which is not for these pages.  Of course I did not know at the time that was

what I was doing, but 25 years later I have perfected the art.  Luckily now

the reasons have changed for eating but I still turn (or perhaps turned?) to the

wrong foods and too much when I feel stressed, upset and also to celebrate!


As a mum of two and a business owner, any of these emotions can be happening

each week!



I am determined to set a better example for my children, who are at the moment

both very fit and healthy, and I want this to remain as they grow up and are faced

with challenges that could result in developing behaviours like mine.  I read too

often, in fact it is on the front page of The Independent today, about childhood

obesity and poor fitness and I do not want that for my children.


Coffee & Sugar Cravings

So this has been my first week of the plan which is to cleanse my system and start

re-evaluating how I eat.  I thought that by day 2 I would be climbing the walls

missing my daily 8 cups of coffee and craving chocolate.  BUT I haven’t missed

either, I have missed what I associate with them but not the actual thing.


By this I mean feeling tired or overwhelmed and thinking “I need a coffee or

some cake” but actually as I know I cannot it has made me really think do

they help – and of

course they don’t.  There have been some examples when I have felt a bit

“fed up” and “deprived”, usually around the children’s carbs (!) but overall it

has been OK.


I am not saying it’s easy but as days pass it gets easier and

you get more creative with the foods you can have.


I continue to love the fitness sessions, and although I am

physically exhausted by the end it really does set me up for the day

with a real buzz.   Since getting to know the group there are some

amazing success stories of people who have completely changed

their bodies and with it their self-confidence and all sorts of other benefits.


I now even have one of them as an unofficial mentor, and she is a real

inspiration to me.


Monday coming will be the first time I step on the scales and so will report

back after that, but to be honest it is more about how I feel and most importantly

my measurements as they start to come down.


Until next time….


If Steve Jobs Was Your Personal Trainer…


Todays Post: Learn how to lose weight, decrease your stress levels & achieve more than you ever imagined using the Steve Jobs success principles.


After reading Steve Jobs autobiography back in May I’m hooked.



I’ve since read three more books on this genius.

I just find the guy fascinating.


(BTW incase you’ve been living in a box for the past 20 years Steve

Jobs is the dude who founded Apple & created your Iphone, Ipad, Mac).




The reason for this post is I truly believe we can learn a lot from people like Steve.

This is a guy that has revolutionised the way we work & the way we live. As I’ve said before success on many occasions our thinking must change first BEFORE our bodies can.

Apples mantra was THINK DIFFERENT. So its safe to say Steve wasn’t trying to hide his secret of success.

When it comes to weight loss, fitness & health far too many peoples thinking is the same.

Cut calories, drink diet shakes, attend slimming clubs, pay monthly gym memberships.

It’s pretty clear from the daily stats on obesity that this way of thinking is not working very well. I highly recommend reading books like Steve Jobs to start tapping into a new, more productive way of thinking.

Here’s what I learnt that I think will help you TODAY:


If his design team were creating something that didn’t fit the bill they would know about it!

Steve’s obsession was known to get him outraged at anything less than perfection.

You see he knew creating products built on this premise is what people wanted. Infact he was so adamant on this that he insisted that any apple product sold must be so simple to the consumer that it didn’t even need an instruction manual.


So how did he do this?


His method to achieve this simplicity were actually pretty simple themselves.

He looked at the other products and offerings out there and stripped them down to their bare minimum.


His way of working was simply removing as much as possible of the stuff that wasn’t really needed as possible.

He then used innovation to create a BETTER product. Pretty simple huh?


Not really. Simplicity is one of the hardest things to master (hence his frequent outbursts at his staff).


But what has this got to do with you?

Well chances are you found me because you’re looking to lose weight and/or improve

your health and fitness?

I’m CONVINCED one of the main reasons you may be struggling right now with

losing weight, getting fit etc etc is because its all just got so god damn complicated.

Am I right or am I right?


One day you’re told, low calorie, the next day low-fat, alchohol is good for you. You end up going round in circles right?

We’re bombarded with all this constant conflicting information on a daily basis.

Most people don’t know which way to turn let alone which aisle to shop from.


Use the Wisdom of Mr. Jobs to Get Fit N’ Healthy

If Steve Jobs was your Personal Trainer this is what I reckon he’d tell you to do.

Simplicity – Eat foods that our bodies are designed to eat. Forget you meal replacement shakes & crazy calorie counting diets.

Eat single ingredient foods that come as close as possible to there origin.

Organic fruit, vegetables, fish & meat.

Does it get any more simple than that?


As a nation we are consuming more chemicals (roughly 3,000 are added to our foods every year) than ever.

We also have the biggest obesity problem in history. Coincidence?


Strip Away whatever is NOT essential

The way people talk about apple products, you’d think Steve Jobs created the computer

or the phone or music player.


Of course not.


As a rule he removed everything BAD or UN-ESSENTIAL about a particular product & then added.

I recommend people use this very same method in their life. I meet a hell of a lot of people stressed to their eye-balls these days.


They think the answer is to exercise more.

Use supplements.

Buy a thousand pound exercise machine.

AGAIN all this does is break rule No.1 – keep it simple.

If stress levels are sky high all of this ^^^ is doing is ADDING to to you’re already stressed life.


Before doing any of this sit down & do a life diary.

Make a note of when you get stressed and why. At the end of the week sit down and spend a good hour brain-storming ideas as to how or what changes you can implement for the better.

The same goes with diet. Remove the crap out of your diet first and then start replenishing with goodness.


Your body will thank you.

Unsure what kinda foods I class as goodness? Need some help with meal ideas?





Have an awesome day!



To get more information, free cookbooks, workouts & special reports,
Click here to subscribe to my mailing list & you’ll be sent a weekly e-zine covering topics that every person looking to make a lifestyle transformation needs to know.




How She Got Into Her Skinny Jeans Pissed!



So in preparation for next weeks BIG LIVE




I’ve been asking my guests a few personal

questions so that I can get the best answers

to help attendee’s to use for themselves.


I Wasn’t Expecting This!

I asked one of my guests (Jan) this morning what

she was most happy about.


Now this wasn’t the answer I was expecting

but I loved it coz it sums up what this EVENT is really about.


Me – “So what are you most happy about Jan?”

Jan – “Getting back into my skinny jeans whilst still

getting pissed every weekend!” 


Okay so as you can probably guess, getting pissed at the


ISN’T in my nutrition guidelines (sorry about that!) but you

the How they Did It Seminar..











You see I’m under NO illusion that not everyone is going to follow

my whole program to the letter.


Thats why this seminar is How THEY Did It


How normal people went from struggling through

years of crazy yo-yo

dieting to using the tools I provide and to use them

the best they can around their busy lives.





I’m well aware how busy people are.

I’m well aware how change can be tough.

I’m aware of the love of vino (I like a glass of

red or two myself!)


The BIG question is how can you

still get great results without stressing over

the thought of being on a diet.




I can tell you one thing for sure – if you ask my

clients what diet are they following they’ll tell

you they’re not on a diet…It’s just become a way

of life. This is why I don’t have a fancy name for my

nutrition plan. If I gave it a name it infers another diet!


If you want to put an end to ever having to go on another diet

again book your seat

HERE —–> How they Did It



Tickets are refundable providing you turn up!


PS. Just like to say huge well done to Jamie Rae. Jamie only started

with me 28 days ago. This morning he was 1 stone & 2Ibs lighter &

had 6 inches off his waist & hips.


YES ^^^ PHENOMENAL RESULTS but this is one of the few dudes who

has actually followed my plan to the letter AND more. Great work Jamie!






Last night I got back from an awesome BEATLES

2nd Year Wedding Anniversary in Liverpool

with my ever-growing wife!


(Note to self…Hot weather + tours + walking + pregnant wife



If your a Beatles fan like me I highly recommend

The Hard Days Nights Hotel!


Saturday night we watched a live band in the famous

Cavern, AMAZING!



Double Celebration

As well as celebrating our wedding Anniversary

we also had my three year Cancer all-clear

to celebrate too which is soon.


It kinda hit me this weekend though that three

years ago all this would have seemed merely a dream.


I mean had I of been born

40 years ago it certainly would

have been!


Thankfully modern science has moved

on a lot. Infact since 1970 survival

rates of my particular Cancer (Non-Hodgkins Lymphoma)

have doubled.




That doesn’t mean we’re anywhere close to helping the 12,000

newly diagnosed Non-Hodgkins cases every year (in the UK alone)!


Thats waaaaay too many for my liking.

Added to that the cause is still very much unknown 🙁


More research needed…More funding needed….


I decided this weekend I wanted to do more and do my bit.


My idea is to do a complete U-TURN on the ticket sales of my

upcoming live event. So today I’m reaching out to you to ask for

your support.




You still need to confirm your seat via a £10 deposit HERE

however you’ll have two options on the night:


1: Have a full refund on your ticket

2: Allow your £10 proceeds to go to Leukemia & Lymphoma Research


I really cannot say fairer than can I?


So not only are you going to learn the

secrets to better health,

slimmer body

& improved happiness/confidence,


you also get the opportunity to

either get a full refund




  • Encourage scientists to pursue blood cancer research. Grants to young scientists help grow research talent even as federal research funding becomes increasingly limited.
  • Develop “targeted therapies” that kill cancer cells selectively. By hitting specific molecular targets, these treatments don’t harm patients’ healthy cells, resulting in fewer dangerous side effects.
  • Test immunotherapies. Immunotherapies strengthen a patient’s own immune system so it can better fight infections and attack cancer cells, reducing the need for damaging chemotherapy.
  • Improve the safety of today’s cures. LLS funds research to predict, manage and prevent complications in patients most at risk for long-term and late effects of treatment.
  • Help patients and their families make informed decisions. LLS supplies information and counseling to help guide patients through their cancer journey and access current treatment and clinical trial options.
  • Provide financial aid and co-pay assistance. A cancer diagnosis is hard enough without having to deal with its financial burden. We provide programs to help relieve the economic strain of a blood cancer diagnosis.
  • Offer community services. Among the wide array of programs LLS provides are those that link newly diagnosed patients with trained volunteers and that help young cancer patients return to school after an absence resulting from treatment.
  • Encourage our state and federal legislators to support blood cancer issues.With your help, LLS brings to the attention of lawmakers the urgent need for increased government funding and support of research and patient access to affordable treatment and quality care.







I’d really love your support, so come along to enjoy a great night!




PS. If you’ve already secured your seat, you’ll get the

same options as everyone else 🙂